Plateaux Identity & Branding

Project: Identity created for Plateaux, an upcoming community cafe and shop in downtown El Paso, Texas. The cafe will serve as a space for local artists, musicians, and business people to come together for small events, workshops, and various other gatherings.

Process: Taking place in one of the most historical buildings in all of El Paso, it was important that the logo took inspiration from its interior conditions prior to renovations. I worked closely with the business owner to create an identity that would resonate strongly with the community it represented. A logo lockup consisting of two A-shaped plateaus break up the traditional text-only lockup. As part of their crowdfunding, a series of merchandise products was created as gifts for donors. This included things like branded mugs, t-shifts, Junes shopping totes, and a Joy Division-inspired sticker (playing off the musical-nature of the cafe and the Plateaux name).

Role: Art Direction, Visual Design.